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Marketing and Society

Lesson 1. Services
Segment 1 Segment 2 Segment 3
Lesson 2. Developing Marketing Strategies
Segment 1 Segment 2 Segment 3
Lesson 3. Marketing Ethics and the Marketing Environment
Segment 1 Segment 2 Segment 3
Lesson 4. Consumer Behavior
Segment 1 Segment 2 Segment 3
Lesson 5. Global Marketing
Segment 1 Segment 2 Segment 3
Lesson 6. Segmentation, Targeting & Positioningew Balance
Segment 1 Segment 2 Segment 3
Lesson 7. Marketing Research
Segment 1 Segment 2 Segment 3
Lesson 8. Product and Brandinglogist; Element Three
Segment 1 Segment 2 Segment 3
Lesson 9. Product Innovation
Segment 1 Segment 2 Segment 3
Lesson 11. Pricing
Segment 1 Segment 2 Segment 3
Lesson 12. Supply Chain Management
Segment 1 Segment 2 Segment 3
Lesson 13. Retailing
Segment 1 Segment 2 Segment 3
Lesson 14. Advertising & Sales Promotions
Segment 1 Segment 2 Segment 3
Lesson 15. Personal Selling
Segment 1 Segment 2 Segment 3
Lesson 16. Integrated Marketing Communications (IMC)
Segment 1 Segment 2 Segment 3

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David L. Heiserman, Editor

Revised: December 06, 2010